Announcing the true colors of denim, advancing the interpretation of classics
Tracing back to the roots of legend, interpreting one's own style. Wrangler explores classic inspiration, showcases individual attitudes, replicates the classic "W Color" series to restore the undefined denim spirit, upgrades and reproduces the classic 13MWZ jeans, injects new energy into legendary works, reinterprets denim's free spirited personality, and expresses oneself freely.
Iterative legend, born for cowboys. The "W Color" series reshapes the classic denim and restores the Cowboy color. The new "W Natural Color" series includes two classic 13MWZ men's jeans, inheriting 7 iconic design details. Taking advantage of the classic return, the free and unrestrained denim attitude is integrated into daily life, reinterpreting the denim cultural symbol with innovative texture. The Rinse Wash washing process not only enhances the stability and comfort of the fabric, but also maximizes the enjoyment of cultivating the original cow. After a long period of washing, it highlights the self style of original cow enthusiasts; The classic mid rise straight leg pants showcase the authentic denim style, helping the outfit step into the Western fantasy and creating infinite possibilities for classic denim.
In 1947, after testing 13 prototypes of jeans, the Wrangler 13MWZ (Men's With Zipper) was officially launched as the "* * * designer jeans". Designer Rodeo Ben, as a cowboy, has a deep understanding of the actual needs of Western cowboys in the United States. He has comprehensively improved the cutting and fabric of jeans, greatly enhancing their functionality and durability, and is known as the "jeans tailored for denim". The Wrangler 13MWZ has achieved an immortal classic with multiple details - rope logo, flat rivets, iconic watch pocket, Wrangler leather badge, fully fixed down seam rear York, 7 denim style pants ear design, and the "W" line that has become a classic symbol of Wrangler to this day.
In addition to the classic 13MWZ jeans, the 2023 "W Natural" series also brings a variety of authentic denim items. The men's denim jacket features a wash water that is close to the original cow, highlighting the bold denim temperament and helping to fearlessly gallop in various occasions, showcasing a youthful stance of freedom and rebellion. WESTEN SHIRT replicates the original cowhide wash color, naturally interpreting the original denim style; Ms. Cowboy Jacket subverts rules with her short design; The women's Cowboy Fit loose high waisted curved jeans cleverly modify the leg shape, playing with retro inspiration. The patchwork design of different shades of denim fabric interprets a free attitude, and the rough style of distressed edge details releases a trendy atmosphere, breaking free from constraints and allowing oneself to freely challenge and control a free life.